VelocityPay Dashboard: Expense Optimizer
BrightEdge Solutions partnered with NovaBank to transform their underperforming finance app. Cluttered screens and confusing navigation were driving users away. Our objective was a full UX/UI redesign to create a sleek, user-friendly interface that drives engagement and loyalty.
Client:
NovaBank Financial
Agency:
BrightEdge Solutions
Launch Date:
March 2024
Industry:
Digital Banking
Team Size:
12 UX Designers & Developers
Challenges
Complex menu structures and buried features frustrated users, leading to poor task completion and high drop-off. Onboarding lacked clarity, and personalization was non-existent.
Solutions
We simplified the navigation with a bottom tab bar and contextual shortcuts, reducing screens by 50%.
Introduced a step-by-step onboarding tour, increasing activation rate by 28%.
Built customizable dashboards so users can track goals and insights tailored to their financial habits.
50%
Fewer taps to complete tasks
28%
Rise in user activations
33%
Growth in daily logins
Design Process
Discovery: Conducted stakeholder workshops, user interviews, and data audits to map key pain points and usage patterns.
Architecture: Defined an intuitive content structure and prioritized primary actions for streamlined flows.
Prototyping: Built interactive wireframes in Figma, iterating based on usability feedback and A/B testing metrics.
Testing: Ran moderated sessions and remote unmoderated tests to validate task success rates and satisfaction scores.
Visual Design: Developed a modular component library with brand-consistent typography and color palettes, documented in a comprehensive style guide.
“VelocityPay’s revitalized interface has empowered our users to make smarter financial decisions with ease. The intuitive design and personalized insights deliver real value every day.”
Amelia Hart – Head of Digital | NovaBank
Conclusion
The VelocityPay redesign significantly improved usability metrics—reducing drop-off, boosting activation, and elevating user satisfaction—demonstrating how strategic UX design drives business impact.